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My Kind of Research on Marketing to Women

What kind of research have you conducted when it comes to marketing to women?  As you may have read in one of my Inc.com articles, I’m not over the moon about focus groups or ambush-them-in-the-mall...

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Just Released: New White Paper On The “Real Mom”

A new white paper titled “The Rise of the Real Mom” has just been published by Advertising Age.  Compiled and written by journalist Marissa Miley and Ann Mack from J. Walter Thompson, the paper is a...

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New Reports on Moms’ Increasing Use of Internet & Social Media

A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms. Some highlights: A study from RAMA and...

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Pay Attention, Marketers: The New Demography of Motherhood

Boy, is your marketing going to have to change. A just-released study from the Pew Research Center indicates that the demographics of motherhood are changing in important ways – ways that should...

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